Youlead
Youlead is a project, funded and overseen by USAID for career guidance and entrepreneurship., Part of it focuses on empowering females through rural skill development.
‘Kalumal Pokuna’, works on an insight where the youth likes shortcuts to attain wealth and success.
It was a fictitious story about the Mystical Pond that magically transforms the lives of those who drink from its magical depths.
The campaign was awarded two gold awards at Effies Sri Lanka.
Campaign awarded two gold awards at E es Sri Lanka for ‘Social Media’ and ‘Youth Marketing’
Link to channel : https://www.youtube.com/@kaalayathura1586
In a time where youth is inculcated with the thought success can we achieved though mysterious powers and through shortcuts in life. Youlead along with Isobar wanted to create a story of how there is no mystical pond (Kalumal Pokuna) but hard-work is the pavement to become successful in any career or entrepreneurial idea you may have.
Credits:
Client: Youlead
Idea, Strategy and Conceptualisation: Isobar Sri Lanka
Production: Alex Production
#KalumalPokuna #Kalumal_Pokuna #කළුමල්පොකුණ